Trinny London

Translating Brand Power into Everyday Culture

Trinny London was looking to translate their powerful external brand into a compelling and effective internal culture and identity. They needed help to ensure that employees had clarity around what great looks like as the business evolved.

We worked with Trinny London to do deep advisory work, helping the Executive Team understand trends around employee sentiment and engagement and surface refreshingly honest tensions. We used multiple interventions including facilitated focus groups and surveys to help shine the light on what makes Trinny London such a unique place to work.

The output of this work was then used to drive an interactive Executive Team workshop where we refreshed TL Values and translated them into compelling behaviours. Ongoing advisory work has supported implementation of these cultural pillars into everyday business operations and employee lifecycle.

The result is a stronger EVP and improved eNPS. Our work now continues coaching the executive team as a collective and 1:1 coaching executive leaders to navigate the next phase of company growth.